Dear Amanda, I've just been to a summer party at a 'creative' shared office where there was prosecco and strangely bitter tasting gin cocktails and miniature bowls for the well laid out catering buffet. I'd gone there because I figured there was no harm in a bit of 'networking', especially given that I don't have a paid job at the moment and am a bit worried that I'm about to run out of money (I'm a freelancer, I write and I draw). The entertainment program was supposed to be a couple of 'casual' talks. The first was about how to use a web tool to create a target group persona that can help AI create better content. The second talk was about how companies should consider hiring a retiree as a brand face because seniors are the new megatrend on TikTok. That's when I knew I had to go immediately. On the way home, I needed an antidote. I read your Substack article, and I breathed a sigh of relief and knew: yes, this is it. I don't want a small life. I don't want a life centered around target marketing and brand face peronas. I want to be creative. Nothing else. So: thank you so much for this. 🧡
Nina, oh my gosh UGH. I felt every word of this. And I'm so glad my little essay could bring some bit of relief after such a soul-sucking experience. Oh. Thank you.
Dear Amanda, I've just been to a summer party at a 'creative' shared office where there was prosecco and strangely bitter tasting gin cocktails and miniature bowls for the well laid out catering buffet. I'd gone there because I figured there was no harm in a bit of 'networking', especially given that I don't have a paid job at the moment and am a bit worried that I'm about to run out of money (I'm a freelancer, I write and I draw). The entertainment program was supposed to be a couple of 'casual' talks. The first was about how to use a web tool to create a target group persona that can help AI create better content. The second talk was about how companies should consider hiring a retiree as a brand face because seniors are the new megatrend on TikTok. That's when I knew I had to go immediately. On the way home, I needed an antidote. I read your Substack article, and I breathed a sigh of relief and knew: yes, this is it. I don't want a small life. I don't want a life centered around target marketing and brand face peronas. I want to be creative. Nothing else. So: thank you so much for this. 🧡
Nina, oh my gosh UGH. I felt every word of this. And I'm so glad my little essay could bring some bit of relief after such a soul-sucking experience. Oh. Thank you.